How TikTok Engagement Rate Is Calculated
This calculator adds up your average likes, comments, shares and saves per video, then divides that total by either your follower count or your average views, and multiplies by 100 for a percentage. Views based engagement is often the more meaningful number on TikTok, because the algorithm regularly shows videos to far more people than just your existing followers.
What Counts as a Good TikTok Engagement Rate?
| Engagement Rate | Tier |
|---|---|
| 8% and above | Excellent |
| 4% to 8% | Good |
| 1.5% to 4% | Average |
| 0.7% to 1.5% | Below Average |
| Below 0.7% | Low |
These bands are general guidance only, actual benchmarks vary a lot by niche, video length and follower count, so track your own trend over time rather than chasing an exact number.
TikTok Engagement Rate Calculator: Frequently Asked Questions
How is TikTok engagement rate calculated?
This calculator adds your average likes, comments, shares and saves per video, then divides that total by either your follower count or your video views, whichever you choose, and multiplies by 100 for a percentage.
What is considered a good TikTok engagement rate?
As a general guide, above 8% is considered excellent on TikTok, 4% to 8% is good, 1.5% to 4% is average, and below 1.5% is considered low, though this varies heavily by niche and follower count.
Should I calculate engagement by followers or by views?
By views is often more meaningful on TikTok because the algorithm shows videos to many non-followers, so a view-based engagement rate better reflects how compelling the content itself is.
Do I need to connect my TikTok account to use this?
No, just enter your numbers manually from TikTok's built-in analytics, no login or API access is required.