Creator Fund vs. Creativity Program
TikTok's original Creator Fund paid a small amount per 1,000 views, commonly estimated in the range of a few cents, regardless of video length. TikTok later introduced the Creativity Program, which pays a noticeably higher rate, but only for videos longer than one minute that meet TikTok's originality and quality standards. This calculator lets you switch between the two so you can compare the difference.
Eligibility Requirements
- A minimum follower count, commonly cited around 10,000 followers.
- A minimum recent view count, commonly around 100,000 views in the last 30 days.
- Being 18 years or older and located in an eligible country or region.
- Meeting TikTok's Community Guidelines and posting original content.
Requirements and rates can change at any time at TikTok's discretion, so always check the Creator Rewards Program details inside your own TikTok Creator Tools before relying on any estimate.
Want Your Total Estimated Income Instead?
This calculator only estimates TikTok's own payout programs. For a broader estimate that also factors in brand deals, which usually pay more than platform payouts, use our TikTok Money Calculator.
TikTok Creator Fund / Rewards Calculator: Frequently Asked Questions
What is the TikTok Creator Fund / Creativity Program?
It is TikTok's own payout program that pays eligible creators directly based on video views and engagement, separate from brand deals or TikTok Shop commissions.
How much does TikTok pay per 1,000 views?
Payouts vary widely, but the newer Creativity Program (for videos over one minute) typically pays a noticeably higher rate per 1,000 views than the original Creator Fund, commonly estimated in the roughly $0.40 to $1 per 1,000 views range for eligible content, compared to just a few cents under the original fund.
Do I need a minimum number of followers to qualify?
Yes, TikTok's own payout programs require a minimum follower count (commonly 10,000) and a minimum recent view count, along with meeting TikTok's Community Guidelines and being in an eligible country.
Does video length affect the payout rate?
Yes, the Creativity Program specifically rewards videos over one minute long at a higher rate than TikTok's original, older Creator Fund, which is why this calculator lets you select a video length category.